I help local service businesses across the USA build Facebook and Instagram campaigns that generate real leads, real phone calls, and measurable revenue growth.
Business owners spend thousands every month and see impressions, clicks, reach — but the phone doesn't ring enough. The issue is almost never the budget. It's the strategy.
Every campaign I build is designed around one question: what does this customer need to see, at this exact moment, to pick up the phone?
Full campaign strategy, audience segmentation, creative direction, and ongoing management. Built for lead generation — phone calls, form fills, and booked appointments.
Before we work together, I review your current ads and show you exactly what's working, what isn't, and why. Clear findings, no jargon — and no obligation to hire me.
Separate campaigns for emergency customers, preventive maintenance, seasonal demand, and commercial services — so every potential customer sees the right message.
The hook that stops the scroll. The copy that creates urgency without feeling pushy. Video briefs, static image concepts, and ad scripts written for phone calls.
Most media buyers open an ad account and start clicking. I start by understanding who your customers actually are, what stage they're at when they find you, and what your competitors are doing wrong — so I build campaigns your market hasn't seen before.
This means I analyze your full ad library, your website, your offers, and your competitors before recommending anything. When we speak, I already have specific observations about your business. Not generic questions.
I audit what competitors are running, what angles they're using, and where the gaps are in your market.
I identify 3–5 distinct customer types and map exactly what each one needs to hear to take action.
Each customer type gets its own campaign — separate message, creative, and call to action.
We launch with a structured testing framework — multiple creatives, audiences, and angles to gather real data fast.
Using CPL, ROAS, CTR, and conversion data — we cut what fails, double what works, and scale the winners.
This is the analysis I run on every business before writing a single word of ad copy. The gap is always there. The question is how large it is.
Every company name and identifying detail is removed. These are anonymized findings from actual ad account reviews — showing the exact types of gaps I find and fix.
Most media buyers hand you a report and disappear. I build a complete campaign infrastructure around your business — every service line, every customer type, every season.
Before any conversation about working together, I will review your current ads and show you exactly what I see — the gaps, the waste, and the opportunities. No charge, no obligation.
Local service businesses have high-intent customers, clear ROI metrics, and real schedules to fill. This is where paid ads produce the most measurable, undeniable results.
Gap analysis tells you what's broken. Strategy tells you how to win. Every campaign I build is grounded in one principle: find what works faster than anyone else, then scale it ruthlessly.
Every local service business has 4–5 completely different customers. The emergency caller. The planned buyer. The seasonal customer. The referral. Each needs a different message, a different creative, a different campaign. Running one ad to all of them means you are relevant to none of them. I build a separate campaign for each customer type — so every dollar reaches the person most likely to convert right now.
The average person sees thousands of ads every day. They spend 1.7 seconds deciding whether to stop scrolling. The entire battle is won or lost in the first line of copy and the first frame of video. I test 10–15 hooks before touching anything else — same offer, same creative, different opening. When one hook generates 3× the click-through rate, I scale that across every campaign. That is how you find the language your market wants to be spoken to in.
A mediocre ad with an irresistible offer will always outperform a beautiful ad with a weak one. The biggest mistake local businesses make is advertising their service. World-class advertisers advertise the outcome, the transformation, or the risk reversal. “AC installation” is a service. “New AC installed for $0 down — you don’t pay until it’s running perfectly” is an offer. The second one gets called. My job is to find the offer that makes saying no feel like a mistake — then test five ways to say it until the data picks a winner.
After 7 days and 1,000 impressions per ad, the data tells the truth. CPL under benchmark — scale 20%. CPL over benchmark — cut or refresh creative. CTR under 1% — the hook is failing. CTR over 3% but no leads — the landing page is failing. Lead-to-job rate under 30% — the audience is wrong or the offer is misleading. I am not attached to creative. I love the spreadsheet more than the ad. The ad is a hypothesis. The data is the verdict. This is why campaigns compound over time instead of staying flat.
Every audit below is from a real business I researched using Meta's Ad Library, their website, and competitor data. Names removed. Findings kept exactly as found.
Most media buyers open an ad account and start clicking. I start by building a complete intelligence picture of your business, your market, and your competitors. When we speak, I already have specific observations. Not generic questions.
Straightforward answers to the questions I hear most often. If yours isn't here, send me a message — I respond within 24 hours.
I review every ad you currently have running on Facebook and Instagram, analyze your website and offers, check your competitors' ads, and identify the specific gaps between what your business offers and what your ads actually show. You receive a clear, written summary — no jargon, no obligation.
Not for the initial review. I analyze your public ads through Meta's Ad Library, your website, and your competitors. If we decide to work together, I'll need Business Manager access — but only after you've seen my findings and decided to move forward.
Most campaigns begin generating leads within the first 7–14 days of launch. The first 2–4 weeks are a structured testing phase. By month 2, campaigns are optimized and scaling the winning combinations. Results depend on your market, budget, and service area.
The free ad review can serve as a second opinion. I'll show you specifically what your current campaigns are missing — service lines not being advertised, audiences not being reached, offers not being promoted. If your current provider is doing great work, you'll know. If there are gaps, you'll see exactly what they are.
Yes. While I have deep market knowledge of the Denver metro area, the strategy I use works for local service businesses anywhere in the United States. The process is the same: I study your market, your competitors, and your business before building anything.
I work on a month-to-month basis. No long-term contracts, no lock-in periods. If the campaigns are generating leads and you're happy, we continue. My goal is to earn your business every month through performance, not paperwork.
Pricing depends on your business size, number of service lines, and current ad spend. I work with a small number of clients to give each one full attention. Fill out the contact form and I'll give you a specific number based on your situation — no vague ranges or hidden fees.
Google Ads captures people already searching for a service. Meta ads generate demand by putting your business in front of homeowners before they start searching. This is how you reach people who need a new furnace but haven't started looking yet. I specialize in this demand generation side because it's where most local service companies have the biggest untapped opportunity.
I look at your current ads, website, and competitors before we ever speak. When we talk, I already have specific observations about your business.
We talk about your business, goals, current ad spend, and what's not working. I ask specific questions. No pitch, no pressure.
I build the full campaign architecture — audience segments, creative briefs, copy, and tracking setup — before anything goes live. You approve everything first.
Weekly plain-language reports. What's bringing leads, what we're cutting, what we're scaling. You always know exactly where your money is going.
I specialize in local service businesses because they have something most advertisers don't — real, urgent demand. A homeowner with a broken furnace at midnight isn't browsing. They're looking for someone to trust, right now.
Before I build any campaign, I read every page of your website, study every ad you're running, and map the gap between what you offer and what the market can actually see. That research happens before we ever speak.
Fill out the form and I'll review your current advertising before we speak. When we talk, I'll tell you exactly what I see — whether we work together or not. No obligation, no pitch call.